Available
Slovenia / Serbia / Remote

Web Architect &
Growth Partner

Web Engineering · SEO · CRO · Performance · Strategy

I bridge the gap between marketing goals and engineering execution. I build high-performance websites that rank well, load fast, and convert visitors into customers.

Core Focus
Conversion-Led Web Engineering
Experience
14+ Years in Digital
Tech Stack
LAMP / JS / WP / Adobe / Figma / GA4
Selected Projects
AppAgent Full Site Rebuild & Ongoing Support
2022 – NOW

Ongoing partner across UI/UX, development, technical SEO, performance, consulting, content publishing support, and strategy.

  • Complete redesign and rebuild with a performance-first approach and scalable content workflows.
  • Technical SEO foundation: on-page SEO, internal linking, crawl/index hygiene, Core Web Vitals passed.
  • Marketing team support, including analytics and tracking (GA4/GTM/GSC) and CRO iteration guidance.
  • Outcome: Core Web Vitals compliance, ~250ms avg server response time, +105% form submissions, +44% engagement, +15 avg. ranking increase.
UI/UX Dev SEO CRO Content Support Performance Server
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Ogmios Premium UI Design, Dev & Complex Animations
2025 - Now

Design-led development project focusing on premium aesthetics and credibility signals.

  • Owned UX and visual design, then built the site end-to-end.
  • Focus on clarity, credibility, and performance.
  • On-scroll web animations.
UX UI Web Animations Dev WordPress Performance
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Kmečki Glas Project Mgmt, UI/UX revamp & Dev + DevOps Coordination
2023 - 2024

Large-scale media portal migration and full restructuring.

  • UX/design revamp & direction + content optimization and structure improvements.
  • Database refactoring and front-end scraping for a multi-level news portal.
  • Led the project, sourced dev + DevOps, supported implementation, and ensured delivery quality.
  • Bridged business goals, editorial needs, and technical execution.
Project Mgmt UI/UX Migration Dev
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What I Do
  • Web Growth Support: Ongoing execution and optimization within a fixed monthly capacity, coordinated with marketing teams.
  • Conversion-first Web Design: UI/UX best practices, user flows and journeys, trust signals, CRO iterations.
  • Technical SEO: site architecture, topic clustering, content support, internal linking, crawl/index hygiene, and scalable workflows.
  • Performance Engineering: Core Web Vitals, custom servers, caching strategy, server/CDN setup, front-end discipline.
  • Analytics & Tracking: Tracking pixels, GA4/GTM/GSC sanity, analysis & consulting.
  • Consulting & Web Strategy: As a growth partner, I'm always ready to advise or evaluate ideas for your web.
  • Execution: I build and ship, not just advise.
Web Strategy Dev UI/UX Technical SEO CRO Core Web Vitals Custom WordPress Implementations Analytics Consulting
My Work
Experience
Founder / Web Architect — Webrix Studio High-end WordPress platforms + Growth Partnerships
2023 – NOW
  • Own full delivery: strategy, UX/UI, development, performance, servers.
  • Long-term support: Web Ops, Content Support, SEO & CRO opportunities, measurement & iteration.
  • Maintenance & Worry-Free Stack: Hetzner + Cloudflare + 24/7 for urgencies.
Web Developer & Designer — iMode (Slovenia) 100+ websites shipped. End-to-End.
2021 – 2023
  • CTO & Production.
  • Designed and developed most projects end-to-end; coordinated delivery with PM.
  • Wide scope: from fast launches to complex builds, with consistent quality.
Product Project — Qtecho QR-code digital menu (COVID era): web app, premium positioning
COVID ERA
  • Built and packaged a productized solution with strong UX and visuals (photo/360 video).
  • Focused on premium positioning and product UI/UX
  • Developed a concept for 3D printed/CNC premium Qbook gadget.
Founder / Freelance Studio — Digitallica (Serbia) Web, SEO, paid ads, social media, content — hands-on delivery
2017 – 2021
  • End-to-end marketing execution + web builds (strategy → creative → launch → iteration).
  • Built strong fundamentals in positioning, production, and performance-driven delivery.
Team Lead & Marketing Manager — Smarter Agency Multi-channel marketing management & production
2017 – 2019
  • Managed diverse projects and teams, aligning execution with deadlines and business goals.
  • Channels: Web, Graphic Design, SMM, Events, Funnels, Print, Content, Branding, etc.
  • Built the “full-stack marketing delivery” mindset that now powers Webrix Studio.
Early Performance Marketing - Sidekick Projects Funnels, Affiliate marketing, SEO, Growthacking
2011 – 2017
  • Started in internet marketing (PPD/CPA affiliate offers) and learned SEO, growth hacking, and conversion psychology early.
  • Initially worked with black/gray-hat marketing for CPA/PPD, then transitioned to white-hat marketing for Amazon affiliate and content marketing.
  • Funnels, offers, content marketing, landing pages, and measurable outcomes.
  • Today those fundamentals show up as modern, brand-safe SEO/CRO systems for established companies.
Affiliate Marketing Funnel thinking Landing pages Offer testing SEO fundamentals Content Marketing Growthacking Passive Income